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I see Graphic Design as the utter innovation that breaks the traditional scheme taking elements from past, present and new trends to catch the attention of the final user.
Passing through Radical Modernism, The New York School, Swiss Punk, New Wave and Cranbrook Deconstructed Typography and with the use of tools such as interpretation of cultures, philosophy, literature, art, history, economics, architecture, fiction, I developed my own way to apply design to corporate identity, branding, marketing and visual systems.
Below some examples:
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